CLIENT: FREE SPEECH FOR PEOPLE | STUDIO: CARY DESIGN GROUP | ROLE: CREATIVE DIRECTOR AND DESIGNER
Pure lives by their philosophy that nourishing yourself begins with your skin. All-natural ingredients like lemongrass, rosemary and mandarin are used in their product line and are the visual foundation of their brand. For Pure’s product launch of Balance, Enlighten and Clarity lotions, we developed a logo, package design, identity materials, website and brochures. All materials carry the calm, natural and restorative essence of the brand.