Hop in the Saddle
CLIENT: HOP IN THE SADDLE | STUDIO: CARY DESIGN GROUP | ROLE: CREATIVE DIRECTOR, DESIGNER AND ILLUSTRATOR
Bicycling and craft brew—it doesn’t get more Portland. This guide merges these two worlds by linking the best beer spots with routes that explore the city’s first-class cycling boulevards, bike-friendly streets and quirky bike charm. From initial brand concepts and a successful Kickstarter campaign to book design, production and promotion, Hop in the Saddle was carefully curated to separate the status-quo ale trail from the cutting edge brew destinations that make Portland so world-renowned.